Friday, July 19, 2013

2013 Hat Day in the Sun
The Headwear Association Launches Sixth Annual Hat Day in the Sun
FREE Sun Protection Hats  Distributed Nationwide 
Skin cancer is the most common of all cancers, and 90 percent of all skin cancers are caused by sun over-exposure. The Headwear Association (THA) hosted their sixth annual “Hat Day in the Sun” on Wednesday, June 26th, to help arm people in the fight against skin cancer.
Hat Day in the Sun is an annual national public awareness campaign to educate adults and children that the right hat can protect against skin cancer, sun damage, and premature aging. To celebrate this event, THA members gave away FREE wide-brimmed sun-protection hats in cities across the country, including New York, Los Angeles, Boulder and Detroit.
The free hats were provided by Broner Hats, Dorfman-Pacific, Bollman Hat Company, Magid Hats, Wallaroo Hats, Korber Hats and San Diego Hat Company.
For one THA member, this year’s event had a special significance.  Bob Broner, owner of Broner hats, was just diagnosed in May 2013 with Early Detection Stage One Melanoma.  “I just turned 50 and I went for a routine check-up and they found I had melanoma,” said Broner. “I am going to be fine, but it’s scary. People die from melanoma. I urge everyone to get yearly screenings. And people should start realizing that a wide-brimmed hat and 30+ SPF lotion are mandatory if you are going to be outside.”
 Melanoma is on the rise.  The American Cancer Society's estimates for melanoma in the U.S. for 2013:
•About 76,690 new melanomas will be diagnosed (about 45,060 in men and 31,630 in women). The rates of melanoma have been rising for at least 30 years.
•About 9,480 people are expected to die of melanoma (about 6,280 men and 3,200 women).
What makes a perfect Sun Hat?  The Headwear Association recommends the following tips:
  • Wide Brims.  Choose hats with at least a 2 ½ inch brim and always wear sunscreen and a hat when outside. Women’s hats with brims larger than 5 inches also offer shoulder and d├ęcolletage protection from the sun.
  •   Curved Shapes.  Look for hats that follow the contour of the head and neck. These shapes offer the best protection against ultraviolet radiation. A baseball cap is not recommended as it leaves the cheeks, ears and back of the neck exposed.
  • Opaque Materials.  The denser the fabric, the higher the UPF. Choose close-weave fabrics or tightly woven straw. Many hats have been tested for sun protection qualities, and include an Ultraviolet Protection Factor (UPF) number on the label.   Fabrics are rated with a UPF rather than SPF, which only applies to sunscreens. UPF labels indicate how much of the sun's UVR is absorbed by the product's fabric. For instance, a hat with a UPF of 50 allows just 1/50th of the sun's UVR to reach the skin.


Enjoy some pictures from different locations during Hat Day in the Sun 2013!
Detroit, MI 
Harlem, New York
Stockton, CA
Boston, MA


For more information about sun protection hats visit

Wallaroo - Dozens of UPF 50+ styles



The Wallaroo Hat Company 2013 Collection Offers Dozens of UPF 50+ Styles

Forget tanning, now that skin cancer is the leading cancer in the United States, sun protection is the latest trend. With today’s skin cancer discoveries, it is vital that those who participate in outdoor activities take necessary precautions to protect their skin and scalp from the sun’s harmful rays. Wallaroo Hat Company offers UPF 50+ sun-protective hats, ideal for those who live active, outdoor lifestyles. Made out of canvas, microfiber, raffia and poly-straw, the hats are extremely versatile and packable.
2013 collection Highlights
The Savannah   Perhaps Wallaroo’s most fashionable hat, this hat provides more shade than any other hat with its 5” brim that keeps you from squinting.


The Ellie   Its bucket style shape allows you to enjoy all outdoor activities, while blocking the sun from your eyes and scalp. This flattering hat features wooden beads and shells.
The Scrunchie   A Wallaroo best-seller now has two new colors! The wide wire brim shields you from the sun and can be easily shaped.
The Jackson   Whether it’s hiking, golfing, or a day at the beach, this breathable hat is ideal for any man’s outdoor pastimes with its lightweight, comfortable fit.
Petite Scrunchie   Now children can look just like mom in their own Scrunchie. The 3 ½” brim allows kids to play for hours without sun in their eyes or sunburn on their scalp.
Wallaroo Hats are stylish, practical and packable accessories, designed for those who spend a lot of time outside and traveling. This versatile hat collection has a hat to protect everyone, with many trendy styles for women, men and children. Key features of the line include adjustable drawstrings, crushable fabric, and extra wide brims.

About Wallaroo Hat Company
Based in Boulder, CO, Wallaroo Hat Company manufacturers an Aussie inspired line of UPF 50+, colorful, fashion-forward everyday hats.  Wallaroo was founded by Stephanie Carter and Lenya Shore in 1999 after a trip to Australia where they discovered the Aussie secret to sun protection.  Wallaroo hats are available at, in catalogues and more than 4,000 retail stores throughout the U.S. For more info, visit


Biltmore Hats - Master Hatter Since 1917

Master Hatter Since 1917

Biltmore produces some of the finest hats in the world, from fedoras and Homburgs, to their world renowned Tyrolean style. Established in 1917 in Ontario Canada, the legendary Biltmore brand is currently made in the USA at the Milano Hat Company in Garland, Texas, where its grand tradition, commitment to quality and master hatter techniques are incorporated into every single hat!

Biltmore Hats  has established a legacy of quality and craftsmanship, and they use only the finest fur felts and materials in their manufacturing process.  Their diverse customer base includes retailers, government agencies, police agencies, the entertainment industry and many private label clients.

Biltmore is the official hat maker of Canada’s Royal Canadian Mounted Police (RCMP) and the Edmonton Police of the Province of Alberta Canada. Biltmore has also been a proud supplier to the Masters Golf Tournament of Augusta, Georgia, and Miss Rodeo Canada, Alicia Keys and many other celebrity hat connoisseurs. 

The Biltmore Tyrolean
The genuine Tyrolean hat (from the Tyrol region of Austria) was originally made popular in the 1930’s, but there was a resurgence of interest in it with the Ivy League look of the 1950’s. It has a cord band and plumage and is, once again, regaining popularity with fashion forward men. Retail for $225.

The Biltmore Lyon Pork Pie
The Biltmore Lyon Telescope Hat is a sophisticated silk finish fur felt hat with a classic telescope crown and a short modern 1 1/2 inch brim with a stitched edge. Fully customizable and available in Red, Silver, Black or Chocolate fur felt, the Lyon is one of the most luxurious pork pies available today. Retail for $217.
The Biltmore Fur Felt Fedora
The Biltmore Fedora is sold in in many qualities of fur felt and it is available in many styles and approximately 20 colours, varying from Black to Winter White and including a vast array of up-to-date fashion colors.
The Biltmore Baltimore Fedora is one of their top selling styles. Retail for $225.

Biltmore Hats is a wholly owned subsidiary of Dorfman Pacific.
For more information about Biltmore Hats, please contact:
Erika Dutton - Customer Service Manager call 1-800-265-8382 or
Victor Cornejo - Brand Manager call 1-800-325-HATS or
Eric Lynes – President call 1-214-342-0071 or