Wednesday, February 13, 2013

ZZ WARD for Broner Fedora Collection Now in Stores

Since her debut at South by Southwest less than a year ago, ZZ Ward has released her debut CD ‘Til the Casket Drops, appeared on Conan O’Brien and Jay Leno, and sold out dozens of shows across the U.S. 
And now she is adding another accomplishment to her impressive list of firsts – Fashion Designer.  ZZ WARD for Broner Hats, her official fedora collection, hits stores this week.


ZZ has been a longtime fan of Broner Hats, a Detroit-based company that has been making hats since 1933. She approached Broner about creating a signature Fedora for her and her fans.


Rarely seen without her signature fedora, ZZ has been sporting hats 

since she was ten-years old and singing the blues with her father.

ZZ Ward, ten-years old
@ZZWARD Instagram
Her closet is brimming with fedoras that she has collected over the years, but this is the first time she has thrown her hat into the ring as a designer.
@ZZWARD Instagram
"Growing up with a heavy appetite for the blues, I found myself being somewhat of a hat connoisseur," said Ward. The eyes are the windows to the soul, but under the brim of a fedora they remain a mystery.  It has always been a dream of mine to design my own signature collection.  I am so excited to announce the creation of my first hat line with Broner. Fedoras for that everyday dirty shine. Gritty, sultry, authentic."

“We are thrilled to be working with ZZ Ward,” said Bob Broner, Owner, Broner Hats. “We are huge fans of her music, and there is really no woman out there right now who wears a fedora better than ZZ. The collaboration has been so much fun and ZZ has an amazing eye as a designer.  She knew exactly what she wanted and we are very proud of the ZZ WARD for Broner Hats collection,” said Broner.
ZZ designed a wool felt fedora with a 2-inch brim and a ribbon hat band with a subtly embossed ZZ WARD logo. She worked with Broner designers to create a signature ZZ WARD Ace of Spades card which is included with each fedora.  Each fedora in the ZZ WARD for Broner collection is hand-blocked in the U.S.A.

The Fedoras are available in Plum, Chocolate Brown and Black and retail for $75 at shows and $85 online.
ZZ premiered her ZZ WARD for Broner Fedora on Conan and now the line is available at her live shows, on and at  Hats in the Belfry is also carrying the collection at their Philadelphia store location.
To view the complete ZZ WARD for Broner hat collection, click here.
ZZ Ward kicked off her 2013 tour on January 30th in Aspen. For a complete list of tour dates check out ZZ Ward’s website or her official Facebook page here.  Follow ZZ on Twitter @ZZWARD.
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