Monday, May 11, 2009

THA Kicks off Annual "Hat Day in the Sun"

With 90 percent of all skin cancers caused by sun exposure, The Headwear Association (THA) is once again launching Hat Day in the Sun on Friday, June 19, 2009 to coincide with the first weekend of summer.

Hat Day in the Sun, an annual national public awareness campaign will educate adults and children about how the right hat can protect against skin cancer, premature skin damage and the advance aging process. To celebrate this event, THA members will be giving away free wide-brimmed sun-protection hats across the country as well as tips for sun protection.
“A hat with a wide brim along all sides of your head should offer good sun protection for your eyes, ears, face, and the back of your neck,” said David Goldman, president of The Headwear Association. "In the case of sun protection, a good hat should be both stylish and functional."

To be sure you are purchasing the right hat to protect against the harmful effects of the sun; The Headwear Association recommends the following tips:

Size - A hat with a minimum 2 ½” brim can provide adequate sun protection for the neck, face and ears.

Shape - Hat shapes that protect better against ultraviolet radiation (UVR) are ones that curve down to follow the contours of the head and neck.

Material - The material of a hat should be lightweight and breathable. Fabric should be a closed weave straw, raffia, cloth, or felt.

For more information about The Headwear Association or Hat Day in the Sun, please visit or call Susan Weiss, SWPR at 312-222-1337.

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1 comment:

  1. Hi Susan,

    A great little post encouraging children to protect themselves from the sun during warmer times of the year. Down under in Australia, it is compulsory for children to wear hats to school during all times of the year. This is due to the fact that our UV index is one of the highest in the world.

    Some of the more common types of school hats sold include a 65% polyester/35% viscose blend for added comfort and durability. Some of the more formal types of are also lined with cotton on the crown, have metal eyelets for breathability and have an SPF factor of 50+. The brim on these hats is anywhere up to 3 inches to provide maximum protection.

    Branding and decoration options for schools, playgroups and more are simply endless.

    Kyle R Smith
    Purely Promotions Australia
    Purely Promotions